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Changing the world one choice at a time.

Get Started Today

Join the millions of other people who have committed to a vegan lifestyle by starting the challenge today! When you choose to eat delicious plant-based foods, you are making a conscious decision to improve your health and embrace a lifestyle that is compassionate to animals and our environment. We know that starting a new lifestyle can feel overwhelming, but we are here to help get you started. The sooner you start, the sooner you will be helping animals, the environment, and yourself.

Get the Facts

Your choices can help make the world a better place - one meal at a time. The sooner you start, the sooner you will be helping the animals, the planet, and yourself.

For the Animals
For You
For the Planet
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Each year 10 billion animals are trapped and killed within the food system in the United States alone. By choosing a plant-based diet you have the power to end animal suffering and make a difference in the life of an animal.

For You

Medical experts agree that a plant-based diet is good for your health. From reducing your risk of cancer to lowering high blood pressure to avoiding Type II Diabetes, eating a vegan diet can have a positive impact on your life.

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Our food choices can have a positive impact on issues like climate change, world hunger and water shortages. Each time you choose to avoid consuming animal products, you are taking a powerful stand for the planet.

FUN RECIPES TO TRY!

Plant-based cooking can be a fun and rewarding experience. Not only is it low in saturated fats and good for your heart, you are also making a positive difference in the world - just by trying something new!

Get the Facts

Your choices can help make the world a better place - one meal at a time. The sooner you start, the sooner you will be helping the animals, the planet, and yourself.

Dairy Free

Why Dairy Free?

Learn more about the typical life of a baby cow born in the food production system

Egg Free

Why Egg Free?

Learn more about the typical life of a chicken born in the egg laying industry

Meat Free

Why Meat Free?

Learn more about the typical life of a pig born in the food production system

The Lives You Can Change

We are here to provide the facts to help you make informed choices that align with your values. Learn more about the lives you have the power to change through a plant-based lifestyle.